Since 2016, GUTS Tickets has been supporting independent organisers and creators in bringing their event ambitions to life by building state of the art ticketing infrastructure that centers around accessible benefits that put creators in full control.
Since then, GUTS has facilitated thousands of events from stadium shows to intimate comedy classics. Using our infrastructure, event organizers can eradicate ticket scalping, control secondary market revenue & issue future proofed fan engagement through Digital Collectibles to all fans.
With all that being said, what are some of the most exciting past usecases that have thrived with the GUTS infrastructure? Let’s dive in.
1 - Ziggo Dome: Retaining Secondary Market Revenue & Data
In the windswept winter evenings of December 2022, the Ziggo Dome, which is the Netherland’s largest venue came alive with 30,000+ screaming fans enjoying themselves across two evenings of pop hits. They came to see Antoon, a hit star who won the title of most listened to artist during 2022.
With a commanding audience, there was naturally heavy pressure on getting tickets to the events. As such GUTS Tickets was tasked with facilitating the ticketing & ensuring that fans had the safest and most accessible ticketing experience possible.
Using our infrastructure not only was there a total elimination of ticket scalping but the event organizers had the upside or capturing all secondary market revenue & data from the events.
For such a large set of events, this resulted in roughly 12.5% of all tickets trading hands, but rather than being done so on an external market place with revenue lost, they were instead conducted using the White-Labels built-in secondary marketplace, allowing fans to sell tickets according to the rules set by the event organizer whilst the organizer themselves made revenue from the sales.
This resulted in 85,000 euros in sales revenue retained and 20% extra fan data captured by the organizer.
You can dive into the case study here.
2 - Dermot Kennedy: Post-Event Evolving Collectibles for Busking Fans
On a sunny Sunday evening in September, the poetic lyrics of Dermot Kennedy graced the streets of Edinburgh in a charity busking event that hundreds of fans raced to attend. Using GUTS Tickets, his fans were able to reveal the location of the busk on the day of the event & get their hands on a free ticket that would later evolve into a special kind of parting gift.
Thanks to GUTS' real-time updates, Dermot's team were able to change event details, such as the location and time within the event dashboard even after already selling tickets. This is really handy as you can provide attendees with new event information at any time in the sale & keep them up to date with the latest timing and venue details.
Along with witnessing Dermot play, each fan also went home with a Digital Collectible that fans received tied to their ticket and accessed directly from the GUTS mobile app. The collectibles updated after the event to reveal clips from the busk and a music track from Dermot's latest album:
3 - MET Amsterdam: Dropping Rewards to Verified Fans through Web3
The exciting frontier of post-event fan engagement is a potent tool for retaining fans and keeping in touch with audiences even after the lights turn back on after an event. With GUTS, our digital collectibles feature allows you to give a piece of event to every ticket holder & what's more, engage them with links to offers and communities once the event finishes.
How does it work you may wonder?
Every ticket created through GUTS comes with a digital collectible accessed through the mobile app. Content can be linked to and 'dropped' to collectible holders which in the case of MET AMS – a stunning creator focused conference based in Amsterdam, was put to tremendous use.
Both in 2022 & 2023 - they gave every ticket holder a partner artist collectible & were able to drop brand rewards to attendees. Rewards included a digital jacket that could be equipped using Snapchat and tokens for a partnering art gallery project.
What furthers the potency of this distribution mechanism is that it's not reliant on social media algorithms or email campaigns - it's a new way to drop content and engage attendees whilst also collecting new data.
4 - Heroes Den Bosch: Evolving Sports Fandom
The high octane moments of a basketball event are simply unforgettable.
Whether it’s the atmosphere as the crowd goes wild on a play, or the suspense of two fierce teams duking it out for points in the closing moments of a neck and neck game. The ability to capture these moments in a way that lasts the test of time is powerful. That’s why Heroes Den Bosch, the current Dutch champions work with GUTS Tickets to issue ticket linked Digital Collectibles that evolve to include highlight moments from each of their games.
As such fans can immortalize these moments, collect them across games and in the future - get access into content based on how many they've collected.
All a fan needs to do is simply buy a ticket for a Heroes Den Bosch game & then view their collectibles directly from a link with their ticket in the GUTS mobile app - simplicity is the key!
5 - Djebber: Filling Events with Dynamic Seating
A large part of the ticket sale process is naturally the ability to fit all ticket holders into an event. With many ticketing platforms, this is done using a seat picking system, which takes each seat in a venue and maps it so that an attendee can assign themselves a ticket or the organizer can do so in the background.
Whilst flexibility can be a perceived benefit, the issue with a seat picker is that along with being time consuming to create and a drain on resources when being used during a sale, it also creates problems for accommodating large groups and single seat attendees.
What’s more, 98% of users selects the same available seats with a normal seat picker, which in reality creates an illusion of choice.
This battle for the best seats by users is a nightmare for stability of the application, which is why we developed Dynamic Seating.
Using dynamic seating, a map of the venue is created and seats are assigned to a section of the venue. Attendees can select the section they’d like to sit in, with ticket pricing and quantity corresponding to the section of the venue.
As such, the system in the background can assign individual seats and can re-arrange seating up to the day of the event, accommodating any support requests for disabled seating, sudden cancellations from grouped attendees or fit in friends to be seated together even if they buy their tickets separately.
This allows you to fill your event, sell more tickets and avoid the hassle of supporting a seat picking solution.
Dynamic seating is perfect for events at any scale & a stellar example of the system in practice can be found with our partner Djebber, the ticketing arm of cabaret group De Keet who manage headline comedians in the Netherlands.
Routinely filling venues & providing evenings full of laughter, Djebber offers ticket sales for comedians such as Jochem Myjer, Ronald Goedemont, Henry Van Loon and a plethora of other talented acts: https://djebber.nl/
Using dynamic seating, Djebber's ticketing has made full use of the dynamic seating system to bring fans together in an efficient & hassle free way.
Laurens van Westing, who works with Djebber to setup ticket sales shares his thoughts on the Dynamic Seating:
'What really makes the Dynamic Seating potent is the flexibility it provides..
It has benefits for all involved parties: the organizer can make sure every group is seated together even when not all tickets are bought in one purchase, it gives the venue the flexibility to make last-minute changes to the floor layout, and the ticket buyer still has a saying in where they are seated
About 36 hours before the event I simply click on the "Autoseat" button and within seconds the venue is filled to perfection. It efficiently looks at where to place all ticket buyers and assigns them there in the best fitting way. It automatically fills "gaps" of two and three seats with groups of the same size so that no space is unused.'
Harness the power of GUTS Tickets
Taking back control of your ticketing, capturing your rightful primary and secondary revenue and most importantly giving your fans a safe and easy to use ticketing experience is all possible with GUTS. Our honest ticketing infrastructure has helped thousands of events sell millions of tickets with zero scalpers in the process.
Along with the benefits above, our system allows you to:
- Eradicate wide-scale ticket scalping with anti-scalping mechanisms.
- Control revenue and data across both primary & secondary markets.
- Capture verifiable customer data that you can export into your CRM.
- Real-time analytics on ticket sales & scans.
- 3x reduction in scanning times through our ticket grouping system.
- Future proofed fan engagement through email, SMS & digital collectibles.
Music to your ears?
Reach out to us today on our contact page and we'll show you the full potential over a demo with our sales team!
